Platform: Mobile | Year: 2015 | Website: apple app store
Giggle provides a new way to bring people with same interest together instantly. Trace back to 2015 Spring. I was connected to a group of young students through my personal website. After serval calls with the founders and being shared with the idea. I was quickly convinced to take part this interesting project.
To comply with my confidentiality agreement I have omitted and appropriated confidential information. These designs are a reinterpretation of the original.
The giggle goal
Who am I in the team?
I was co-working with a group of student and an experienced developer. I contributed some of the features ideas. I think about the working logic of all the features and their feasibility. At the end, I wireframe, design the visual and prototype it. lastly I shipped the design to developers.
Structuring the experience
When I join the team, The team have already developed few personas. For example, the student who is sports lover, new in the town, party-goer etc. Think about how can our solution help them to have organised the activities and meet people who share the same interest.
An app is not a bunch of features
We were generating a lot of new ideas every meeting, once upon a time we were all excited all those “genius ideas”. Turn out we shown the first prototype to the users, they obviously get lost in it and have no clue what is the main purpose of the app. This gave me a lot of insight regarding the pain point solving in my UX career.
Rate the vibe of the activity
We thought about a feature to rate the vibe of the activity. But when we think deeper, this is discouraging to the organizer to create new activity and discouraging the people to join in.
Life cycle of activities chatroom
We have many discussion on the lifecycle of a chatroom, once the activity ends, the chatroom get invisible from the map and activities list. This prevent people in the chatroom lose contact with each other.
Punctual pressure - the show-up feature
We thought it would be nice that people telling each other when will they show up in the event. Turn out we found that it will create a pressure for them to rather not joining the activities.
In the beginning, the team were working remote between Germany and Austria. It is not easy to discuss about the design, we started to use Invision as the prototyping tool since it is the best tool for design collaboration and commentation.
It is very difficult to reach a critical mass of the user
This concept require a huge effort on motivate a focus group of people as early adopter together. Without creating a social pull, people do not create activities and join activities, chicken-egg problem.
People are busy
Even people joined into the group/ activity in the app, they didn’t shown up on-location. Also, there are enough existing social app provide similar features.